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Getting to the “Why”

Why I launched GOTOMarketLauncher.com I have always been interested in the question “Why?” as in, "Why" do customers behave as they do, "Why" does the market behave like it does, and "Why" are both groups so predictable and rational, while at other times nonsensical? For me, it was not enough to master the mechanics of sales and business development, I wanted more, I was searching for the "Why” in how business works and what makes one company successful in the very same …

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About Mark Donnigan

Mark Donnigan is the mastermind behind GOTO Market Launcher. As a startup veteran, Mark has uncovered many secrets to launching new ventures in the areas of go-to-market strategy, sales development, and marketing for disruptive innovation companies.  He has been featured in articles written for Fast Company, US World & News Report, Business Wire, BroadcastBeat, Business Insider, and dozens of other leading publications.

Mark is a practitioner working in the areas of sales leadership, business development, marketing, and strategy. His orientation is toward disruptive innovation start-ups and early growth stage companies where his teams have generated $300 million in investor value and revenue, in segments that include digital video, media & entertainment, OTT digital content distribution, IoT, and connected devices.

Mark’s success is that he leads from the front while working in the dirt. Today, Mark heads worldwide marketing and channel engagement at Beamr, a VC-backed media technology startup by Alphabet (Google) Chairman Eric Schmidt’s Innovation Endeavors fund, Disruptive, and Marker LLC.

Mark is a frequent conference speaker at entertainment and technology events where he shares insights on achieving product-market fit, go-to-market strategy, digital business models and social media marketing including SEO.

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