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Geoffrey Moore Crossing the Chasm 3.0

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Geoffrey Moore teaching how to hack your go-to-market approach to maximize probability of success

Tip: Watch the entire presentation (it’s pure gold), but if you are short on time and need to skip ahead, don’t miss Geoffrey’s comments around 45 minutes when he transitions into Q/A. For B2B markets, he debunks the concept of MVP and suggests that only minimum viable whole products can be successfully used to cross the chasm.

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