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Startup Inbound Marketing: STOP Spamming, Add Value and Engage your Readers

Digital marketers are often proud to have never completed a formal marketing class because in their mind this is what gives them an edge since traditional marketing is so 1990's, Proctor & Gamble, and Seinfeld. But it turns out these same folks may be able to use a little formal training after all since some have fallen into the trap of thinking ‘likes’ equals engagement, and a fast publishing tempo equals effectiveness. The rise of content marketing as a strategy Inbound marketing