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goto market launch planning and product market fit is crucial to succeeding in the market

Getting to the “Why”

Why I launched I have always been interested in the question “Why?” as in, "Why" do customers behave as they do, "Why" does the market behave like it does, and "Why" are both groups so predictable and rational, while at other times nonsensical? For me, it was not enough to master the mechanics of sales and business development, I wanted more, I was searching for the "Why” in how business works and what makes one company successful in the

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