Michael Skok leads a discussion at Harvard innovation Labs with three startups on their go-to-market approaches, lessons learned, and insights gained.

Learn from Brightcove,  PatientPing, and splashscore about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand essence and approach targeting and segmentation while considering the best methods to distribute your product or service using the right channels.

This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand essence, and approach targeting and segmentation while considering the best method to distribute your product or service using the optimum channels.

Check out Startup Secrets for more amazing information on go-to-market planning and strategy.